Package Design
Beer Variety Pack
Softcover Book
Potato Chip Bag
Ice Cream Container
Legendary Beer Works
Fall 2022
This project was a full brand build. It included a logo, three bottle designs, a billboard, a landing page, and a design brief. The beer flavors are named after American folk heroes, so I created a patriotic brand.
Billboard Design
The History of Jazz
Spring 2022
Catfish Chips
Spring 2022
Catfish Chips
The goal of this project was to rebrand a potato chip company. The company was based in Michigan, which inspired me to center my theme around fishing. (Fun Fact: Michigan has access to 4 out of 5 of the Great Lakes). I decided to change the complementary color pairing for each flavor. The names of the flavors were created to follow the branding and are Sweet Southern Night (BBQ), Summer Heat (spicy), and Freshwater (unsalted).
Photoshoot
To prepare for the photoshoot, I made a trip to Walmart to grab supplies and assembled the bags. The die cut mouths were done by hand and I filled the bags with real chips to get an authentic look. Piercing the potato chips to put them on a fishing hook took a couple of tries. Luckily, I did not pierce my finger in the process. I did however snack on the chips between set ups. It was a yummy photoshoot for sure!
Cold Comfort Creamery
Spring 2022
This was a project of firsts. Not only was it my first time working with vinyl, but it was also my first time designing a three-dimensional object. This was my introduction to two things that I now love: package design and branding. I designed the logo using nothing but the letter C.
